MELBOURNE CUP CARNIVAL
The Yellowglen Terrace was a multi-year activation designed to create the perfect environment for racegoers to experience the racing, the fashion & Yellowglen Sparkling.
Located on the front lawn of main straight at Flemington Racecourse, GEORGE designed a space that took advantage of the second stories sweeping views of the track, allowed guest to enjoy a glass of sparkling (or a pretty piccolo) and create lasting memories associated with Yellowglen and the Cup Carnival.
Inspiration was drawn from the Yellowglen brand with a touch of beach chic. Warm plywoods where pairedwith crisp white, sharp black, mirrored gold & lush greenery to create an approachable elegant environment.
Internationally broadcast, GEORGE took advantage of the vast facade with emotive Yellowglen branding to ensure they were captured on the television coverage. A custom selfie hub was designed to allow guests to strike a pose, capture the moment and remember the fun long after the races had finished. Racegoers sipped delicious sparkling cocktails at the custom bar whilst the DJ filled the air with relaxed party tunes.
The perfect combination for an effervescent celebration.
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